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Bruce Ranks Billionaire Feuds by Franchise Potential

Bruce says the Musk-Altman rivalry remains the gold standard for two people with everything except the ability to let something go.

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Justin Kamm
Sep 18, 2026
∙ Paid

Bruce released the inaugural Billionaire Feud Franchise Rankings today after determining that America’s richest men are now producing enough serialized interpersonal drama to qualify as a major entertainment sector.

“This is no longer business news,” Bruce said, standing beside a whiteboard labeled BEEF VALUE ABOVE REPLACEMENT. “This is prestige televisi…

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